Finding the best home based businesses for women could be one of the biggest boons for those who are trying to juggle all the aspects of their lives in this modern world. There are many women who love their corporate life, and enjoy going into that sphere, but more women are also opting to return to the home. In a recent CBS sampling done by author Linda Hirshman, she found that “Eighty-five percent of the women” were staying home either part-time or full-time. Even more surprising was the percentage of increase in the number of stay-at-home moms in less than 10 years, a whopping 15%! With the escalating number of business opportunities to be found on the Internet, this number is bound to continue to climb every year.There are so many advantages to finding the best home based businesses for women, whether they be moms, or unmarried, or grandmas. In ever accelerating numbers, women of every age and every educational background are searching for ways to not only stay home for the kids sake, or because of health issues, or just because they want to, but also because they want to be their Own Boss. Women’s salaries have yet to reach parity with those of men; there are exceptions, but they are few in number. However, in the world of Home Based Businesses, it’s often the women who earn much more than the men. Often the woman in the home will be earning more than her husband, and it is at that point that he, too, might begin to take a look at the opportunity to leave the work-a-day world.When searching for the best home based businesses for women, it is important to keep in mind the many “traps” out there; those businesses which are out for your money, giving almost nothing in return; or if they do give something, it might have minimal value, or none at all. There are many “diamonds” amongst the stones, and with some careful research, they can be found. Another trap could be a business which says it is environmentally conscious, yet with further investigation, many of the ingredients, whether hidden or on the label, are harmful to pets, children, and the elderly. “Green” business is all the rage now, and many are looking to cash in for the short term; it’s the “green” businesses which have been doing their part for decades, and which have the research to prove it, that are the ones to go with. One other “trap” to beware of is a business which is based on a passing fad; when the fad disappears, so does the business, and all the hard work one has put into it.Finding the best home based businesses for women will have many solutions, so look to those things about which you are most passionate. Take into consideration your interests, and the hobbies which you most enjoy; then find the business which will complement what brings the most joy to your life. One of the best parts of having an at home business is that you are doing something you really love, you are doing it for yourself and your family, and when you find the right business, you will most likely be doing it every day for the rest of your life.

Marketing is very important in recruitment because it can spell the success of your recruitment business. Clients and candidates need to be constantly drawn to your business and this can only be done through consistent effective marketing. However, marketing is one essential activity that is often neglected in favor of other tasks that will close the next deal or fill the next placement. After initial marketing efforts and clients start coming in, sometimes recruiters get the illusion that they are ‘good’ until one day they see that there isn’t much work going around anymore. Below are a few ways to ensure that you will have a constant flow of leads and your recruiters will always have work to hit those billings.

Have A Marketing Plan

Do you have a marketing plan or did your initial marketing activities just work by chance? Well, if your initial marketing efforts worked the first time, then by all means continue what you are doing. However, your initial success in marketing does not take away the fact that you need a plan. You should know your objectives on why you are marketing so you can direct your recruitment business and you can measure the results of your efforts. In other words, you have to know why you are doing what you are doing to know how you are doing. Makes sense? It should!

Are you marketing to build your recruitment company brand? Are you marketing to get more clients? Are you marketing to find more candidates? Are you marketing a specific niche sector? Are you marketing to expand? What are your goals? By when are you expecting to achieve these goals? – These are only some of the questions that you should ask yourself when you create your marketing plan. If you feel that you are only guessing then you may need a recruitment marketing consultant to help create a plan specifically for you to help you achieve your goals.

Incorporate A Marketing Schedule In Your Calendar

Regardless of how much work you have, you should put in ample time for marketing your recruitment business. Consult your marketing plan and make sure you block time for your planned marketing efforts. Stick to your schedule and never forego marketing for your other tasks. It’s all about consistency. If you want work coming in constantly then you should market consistently. A marketing plan is useless if you will not follow through on it.

Consider Getting Help

If you find yourself swamped with work, you can employ the services of a recruitment marketing professional to implement your marketing plan on a regular and consistent basis. This way you can do what you are competent at and marketing your recruitment business will be in the hands of someone whose expertise will help your business in ways that you never thought was possible. Consistency in marketing is key and it is not something that should be pushed aside or forgotten if you want your recruitment business to prosper.

So, you’re thinking about starting a home based business. That’s good. One of the things you will need to consider is your attitude toward the people you are serving with that home based business. It seems to me that the attitude of the world has become very selfish and self centered. It’s all about me, me, me, and how much and what do I need to do to win. Look what has become of the world in recent years with that prevailing attitude. Massive greed has catapulted the U.S. and many other countries into a recession that lingers, many people out of work, and a housing market that is just abysmal.Let me suggest a different way to approach your life and your home based business. Servant leadership is based on core values and actions taken for the betterment of the ones you serve. The goal is to help those that you are serving to grow. Integrity, trust, honesty, fairness are all core values that embody servant leadership. In order to provide this service to others in your home based business you must first be sure of whom you are and that you want to serve. Success on many levels is achieved through servant leadership.Instead of it being all about you, change your attitude to one of helping those that you serve. Caring about your clients or other business associates not only on a business level but on a personal level develops trust. Robert Greenleaf has said, “Trust is first. Nothing will move until trust is firm.” This is true in life and in business. Develop trust with those that you interact with and then your business will move forward. Care about their needs and wants. In the servant leader, serving comes first.Financial success will come when people realize that your philosophy is one of caring and serving others. You will be appreciated and loved for your service. You will be seen as a leader. Others will see you as a person they want to follow because you see clearly where you want to go and who you want to be. This clarity will not only bring you personal success and peace, but financial successes as more and more people begin to follow you.How do you win as a servant leader? You win by watching those that you serve achieve the success they deserve under your tutelage. As they grow and learn, you grow and learn. Their success is your success. The more people that see that success, the more will want to follow. The more that follow brings more personal and financial success to you. Servant leadership is in the spirit of caring and helping others.Servant leadership is an expression of your being. It is who you are. You do it because it is the right and good thing to do. Give from your heart. This is not to be confused with doing it because you expect something back. Do the right thing and help others because you care. The universe will respond to your service.As a home based business owner it is your responsibility to serve and lead others. Know that it will not always be a smooth ride and respond in a caring way. Know that there will be challenges to overcome but stay the course. Know your core values and who you want to be. Know that you will be rewarded many times over by helping in other people’s success.